Nagoya souvenirs include not only Ogura toast, tebasaki (chicken wings), and miso-based gourmet foods, but also a wide variety of products such as "Uiro" and "Kiyome Mochi" made by long-established stores representing Nagoya.

This time, we will introduce a ranking of popular souvenirs that can only be bought in Nagoya.

All of these souvenirs have characteristics unique to Nagoya, allowing you to feel the charm of the region. You can also purchase desired items through online shopping.

Nagoya Specialty Souvenir Guide

Nagoya offers many appealing souvenirs related to local specialties and local gourmet food. Below are some representative souvenirs:

1. Uiro
   Uiro, a traditional Japanese confection representing Nagoya, is characterized by its chewy texture. There are various flavors such as matcha, adzuki beans, and cherry blossoms, with long-established "Aoyagi Uiro" and "Osu Uiro" being popular.
2. Nagoya Specialty Haccho Miso Related Products
   There are many foods that can reproduce Nagoya's unique taste, such as seasonings made with Haccho miso and sets for miso nikomi udon.
3. Tebasaki-flavored Sweets
   Snacks that replicate the flavor of Nagoya's specialty dish, tebasaki (chicken wings), are also popular. "Tebasaki-flavored potato chips" and "tebasaki senbei" (rice crackers) are particularly popular for easily enjoying Nagoya's taste.
4. Kishimen
   Nagoya's specialty "Kishimen" is a local dish characterized by flat noodles. Many products come in sets with dried noodles and retort soup, allowing you to enjoy Nagoya's taste at home.
5. Nagoya Cochin Related Products
   Products made with "Nagoya Cochin," a branded chicken from Nagoya, are also ideal as souvenirs. Puddings made with Nagoya Cochin eggs and chicken soups are slightly luxurious food items that are well-received.
6. Yukari (Shrimp Crackers)
   "Yukari," a shrimp cracker from Nagoya's long-established "Bankaku Sohonten," is an exquisite item with a fragrant shrimp flavor and a crisp texture.
7. Tenmusu
   "Tenmusu" is a popular light meal born in Nagoya, consisting of rice balls with shrimp tempura as the filling. Takeaway packs are also available, making it suitable as a souvenir after sightseeing.
8. Morning Related Products
   Products that recreate Nagoya's morning culture are also interesting souvenirs. Ogura bean paste for toast, allowing you to enjoy "Ogura toast," a symbol of Nagoya's café culture, at home, is also sold.

These souvenirs are all items that allow you to feel Nagoya's culture and specialties, so be sure to check them out when you travel or return from a business trip.

Top 10 Popular Souvenirs Only Available in Nagoya [Ranked 1st to 10th]

Now, we will introduce a ranking of popular souvenirs that can only be purchased in Nagoya. In the following sections, we will provide detailed explanations divided into ranks 1 to 10 and 11 to 19.

Ogura Toast Langue de Chat

 

The "Ogura Toast Langue de Chat" is a Nagoya specialty, Ogura toast, evolved into a stylish langue de chat. Ogura bean paste-flavored chocolate is sandwiched between crispy cookies, carefully crafted to capture the look and taste of Ogura toast.

The toast crust is also reproduced with a browned surface. The crispy texture and exquisite sweetness are exactly the characteristics of Ogura toast. With over 100 million units sold cumulatively, it's a very popular new classic Nagoya souvenir sweet.

Matsunaga Seika Star Shiruko Sand

Matsunaga Seika's "Shiruko Sand" is a sweet treat made by adding apple jam and honey as a secret ingredient to red bean paste from Hokkaido, and sandwiching it between biscuit dough before baking.

The gentle flavors of red beans and biscuits blend perfectly, creating an addictive deliciousness. It has been a long-selling product for over half a century since its birth in 1966, loved by many people, especially in Nagoya.

Furthermore, in addition to the classic Shiruko Sand, various products such as raw Shiruko Sand, crackers, and stick sizes are available, and you can enjoy Shiruko Sand in various ways with arrangement recipes.

Bankaku Sohonten Yukari Golden Can

Bankaku Sohonten's flagship product, "Yukari," is a shrimp cracker carefully baked using fresh shrimp from Ise Bay and other areas, preserving the traditions and techniques of the Edo period.

The luxurious golden packaging, known as "Yukari Golden Can," is a limited edition product only available in Nagoya. Inspired by the "golden shachihoko" (mythical dolphin-like creature) that brilliantly adorns Nagoya Castle, the surface depicts Nagoya Castle and the figure of Tokugawa Ieyasu.

Furthermore, Bankaku Sohonten is a long-established shrimp cracker store founded in 1889 (Meiji 22). They create sweets that utilize nature's bounty, primarily focusing on "Yukari" shrimp crackers, which they developed through continuous innovation from the "ebihanpei" (shrimp cakes) presented to the Tokugawa family during the Edo period.

Sugar Butter Sand Tree Matcha Chocolat

The "Sugar Butter Tree" is a matcha-rich treat made with "Aichi Prefecture Nishio Matcha," one of Japan's leading matcha-producing regions. Fragrant matcha and rich matcha, two types of stone-ground Nishio matcha, are blended smoothly with chocolate. Furthermore, Nishio matcha is kneaded into the dough, making this a matcha-rich item like no other.

The packaging features the "Golden Shachihoko" (mythical dolphin-like creature) shining brilliantly on Nagoya Castle as the main motif, incorporating the Chinese character for "tea" into the design, creating a sense of both newness and history. It's perfect for locals of Nagoya and as a Nagoya souvenir to enjoy the taste of the region.

Calbee Jagarico Tebasaki Flavor

 

Calbee's popular snack, Jagarico, in the Tokai-exclusive "Tebasaki Flavor" is a spicy and savory pepper flavor that is addictively delicious. The unique manufacturing method provides a pleasant "crispy at first, then crunchy" texture.

The package color scheme uses orange, inspired by tebasaki, and is a gorgeous and beautiful design with glittering gold leaf, characteristic of Nagoya.

Nagoya France Ogura Toast Flavor

 

"Nagoya France Ogura Toast Flavor" is a sweet that recreates a classic menu item from cafes in Nagoya. Mochi, a representative Japanese confection, is sandwiched between stylish French-born baked sweets called dacquoise. Its light texture and authentic deliciousness are very popular as something "unique to Nagoya."

The ogura cream has fragrant margarine and French Guerande salt to enhance the sweetness, creating an exquisite taste. Furthermore, roasted flour and brown rice flour are used in the dacquoise to create a more savory Japanese confection. The cream inside also has a richer flavor.

Ogura An Parfait Sandwich

 

"Ogura An Parfait Sandwich" is a thick-baked sandwich cookie created in the image of the creative sweet "Ogura An Parfait". Whipped chocolate with freeze-dried ogura beans and cornflakes is sandwiched between crunchy cookies.

It has been a very popular product since its launch in April 2019, and its distinctive shocking pink packaging and "an parfait" illustration are well-received for their cuteness.

Hanakikyo An Toast Monaka

Hanakikyo's "An Toast Monaka" is a new type of Japanese sweet that infuses the spirit of traditional Japanese confectionery into Nagoya's classic cafe menu item, "Ogura Toast."

It is a popular Japanese sweet for souvenirs and gifts unique to Nagoya, featuring specially baked fragrant thick monaka wafers that resemble toast bread. It comes with two types of anko (bean paste): tsubu-an (chunky bean paste) and tsubu-an butter. Assemble them just before eating to enjoy the crispy texture.

Aoyagi Sohonten Kaeru Manju

"Kaeru Manju" is a popular manju from Aoyagi Sohonten, featuring the motif of their "frog jumping on a willow" logo. It is a long-selling product that originated in 1989 and is a classic Nagoya souvenir.

Flavors include "koshian" (smooth bean paste) and seasonal limited editions, with the frog's eyes and mouth individually branded by artisans.

"Sennari" is a dorayaki popular as a local souvenir in Nagoya. Wrapped in fluffy baked dough are "azuki tsubuan" (chunky red bean paste) with an increased amount of Tanba Dainagon azuki beans, "matcha an" (matcha bean paste) with a rich taste like strong tea, and "apple an" (apple bean paste) with a refreshing flavor and crisp texture.

Sales began around 1934 (Showa 9), and the surface of the dough is branded with Toyotomi Hideyoshi's battle standard, the "Sennari Gourd."

Ryoguchiya Korekiyo is a long-established Japanese confectionery store in Nagoya, founded in 1634, and "Sennari" is its signature product. It is available at several directly managed stores in Aichi Prefecture and numerous department stores nationwide.

Popular Souvenirs Only Available in Nagoya: Rankings 11-19

Next, here are the popular souvenirs only available in Nagoya, ranked 11th to 19th.

Aoyagi Uiro Hitokuchi

"Aoyagi Uiro Hitokuchi" is an orthodox "uiro" made with traditional methods from Aoyagi Sohonten, the most famous uiro shop in Nagoya. It has been produced since the company's founding in 1879, with non-glutinous rice flour as its main ingredient, characterized by a chewy, gentle texture and elegant sweetness.

Additionally, "Aoyagi Uiro Hitokuchi" is bite-sized for easy eating and offers five classic flavors: "shiro" (white), "kuro" (black), "matcha" (green tea), "agari" (brown sugar), and "sakura" (cherry blossom). It has a shelf life of 20 days from the manufacturing date, making it an ideal souvenir.

Osu Uiro Uiro Bar

Uiro Bar is a new style of uiro confection launched by "Osu Uiro" in 2015 that quickly gained popularity. It was created to provide a more convenient and enjoyable way to eat uiro, eliminating the need to slice traditional uiro, and allowing it to be enjoyed like a popsicle.

Uiro Bar comes in five representative flavors: sakura, kuro, shiro, nairo, and matcha. These bite-sized uiro are packed in a craft paper box as a set of five.

Castella Dainagon

 

"Dainagon" is a castella cake generously made with adzuki beans from Hokkaido. To bring out the flavor of the adzuki beans, the castella, which has adzuki beans kneaded into the batter and baked, is characterized by not using egg yolks in its ingredients. This enhances the elegant sweetness inherent in adzuki beans, resulting in a moist castella with a delightful melt-in-your-mouth texture.

Since the early Showa period, craftsmen have spared no effort, using the highest quality ingredients and meticulously baking each cake by hand. This traditional method has established it as a popular signature product in Nagoya for over 50 years since its founding.

Colombin Nagoya Kinshachi Chocolat

Colombin's "Kinshachi Chocolat" is a new standard Nagoya souvenir, consisting of thin cocoa-flavored langue de chat cookies sandwiched with original sweet chocolate cream.

These cookies are characterized by their crispy texture and slightly bitter flavor, and the packaging features "Kinshachi," a symbol of Nagoya. It has also received high praise, winning a silver medal at the Monde Selection in 2017.

Kakuozan Kichiimo: Kichiimo Hanabi

Kakuozan Kichiimo's "Kichiimo Hanabi" are thin strips of sweet potato, deep-fried in rapeseed oil and coated in a homemade syrup, resulting in a crispy yet pleasantly moist fresh-style imo-kenpi (candied sweet potato fries).

This is the flagship product of the sweet potato specialty store "Kakuozan Kichiimo," and it has garnered even more attention since being featured on the TV program "Matsuko no Shiranai Sekai."

Additionally, there is "Kichiimo Shio Hanabi," a simpler version seasoned only with Okinawan snow salt, without the syrup coating. Frozen Hanabi and Shio Hanabi can be purchased through their official online shop. While the consumption period is 3 days from manufacture, if ordered online, it arrives frozen and can be kept frozen for 30 days.

Kiyome Mochi Sohonten: Kiyome Mochi

 

"Kiyome Mochi" is a famous confection from Atsuta, Nagoya, consisting of carefully cooked strained bean paste wrapped in soft habutae mochi made from rice flour and shiratamako (glutinous rice flour). The "Kiyome" brand mark embossed in pure white is a testament to its tradition.

Once, a "Kiyome Chaya" (tea house) was established near the west gate of Atsuta Jingu Shrine, where visitors to the shrine would rest. Thus, "Kiyome Mochi for Atsuta Pilgrimage" became popular nationwide.

Kiyome Mochi Sohonten: Shunko-mon

 

"Shunko-mon" is a traditional dried confectionery, available in red and white, made with specially selected Wasanbon sugar known for its elegant sweetness. It was created in tribute to the framed plaque of "Shunko-mon" found at the East Gate of Atsuta Jingu Shrine.

The name "Shunko-mon" implies "knocking on spring (auspicious events)," making it a perfect treat for celebrations and special occasions. Characterized by its deep richness and refined sweetness, it pairs excellently not only with tea but also with coffee and espresso.

Ryoguchiya Korekiyo: Sasaragata

"Sasaragata" from Ryoguchiya Korekiyo is a charming bite-sized Japanese confection that offers five delightful flavors: three kinds of steamed murasame an (sweet bean paste) - Dainagon (adzuki beans), Yuzu (citrus), and Matcha (green tea) - and two types of yokan (sweet bean jelly) - Kokuto (brown sugar) and Beni-tsubu (red bean paste). These five exquisite flavors are crafted with refined skill by Japanese confectioners.

Osu Uiro Uiro Monaka

"Uiro Monaka" is a new style of bite-sized uiro confection that combines an (sweet bean paste) and uiro (steamed cake) in a monaka (wafer) shell.

There are three flavors: sakura uiro, shiro uiro, and matcha uiro, offering different textures with the chewy uiro, moist an, and crispy monaka shell.

Nagoya Souvenir Ranking: Summary

This time, we introduced a ranking of popular souvenirs that can only be bought in Nagoya. In addition to these, there are many souvenirs that showcase the culinary charm of Nagoya, such as processed foods using local Nagoya specialties and traditional Nagoya wagashi (Japanese sweets).

Enjoy your trip to Nagoya and find some wonderful souvenirs.