If You're Undecided, Choose These! Classic Hokkaido Souvenirs

Ishiya Seika "Shiroi Koibito"

The renowned Hokkaido souvenir, "Shiroi Koibito." With crispy langue de chat cookies sandwiching original white chocolate, its gentle sweetness and light texture are sure to capture anyone's heart.

• Available at directly managed stores and airports in Hokkaido.
• Shelf life: 120 days from production date
• Price: 1,555 yen (tax included) for 18 pieces

 

Rokkatei "Marusei Butter Sandwich"

The "Marusei Butter Sandwich" features biscuits made with Rokkatei's special flour, filled with white chocolate, raisins, and cream made from 100% Hokkaido raw milk. Despite their small size, the generous amount of raisins provides a distinct fruity flavor, complemented by the rich buttery taste.

• Available at directly managed stores and airports in Hokkaido.
• Shelf life: 9-10 days in a cool place below 25°C
• Price: 540 yen (tax included) for 4 pieces

 

Calbee "Jaga Pokkuru"

"Jaga Pokkuru" is a snack made from 100% Hokkaido potatoes. The skin-on potatoes give it a crispy texture and a distinct potato flavor.

The "Okhotsk salt" sourced from the brackish waters of Lake Saroma enhances the natural sweetness of the potatoes. It's a runaway, long-selling bestseller at the "Hokkaido Dosanko Plaza Yurakucho Store" antenna shop in Tokyo.

• Available at souvenir shops at New Chitose Airport, Hakodate Airport, Kushiro Airport, etc.
• Shelf life: 5 months
• Price: 1,051 yen (tax included) for 10 bags

 

Yuraku Seika "Shiroi Black Thunder"

The highly popular chocolate bar "Black Thunder" has an annual sales volume of approximately 200 million units (as of 2018 shipments), and its Hokkaido-exclusive souvenir, "Shiroi Black Thunder," is coated with white chocolate from Hokkaido, making it white despite being a Black Thunder.

The signature crispy texture of Black Thunder remains, but the "Shiroi Black Thunder" has less bitterness than the original and its sweetness stands out.

• Available at souvenir shops at airports and stations in Hokkaido.
• Shelf life: 8 months from manufacturing month
• Price: 669 yen (tax included) for 16 bags *Suggested retail price

 

 

 

Yuraku Seika "White Thunder"

"White Thunder," a Hokkaido-exclusive souvenir from the popular chocolate bar "Black Thunder," is part of the "Shiroi Black Thunder" series, which has sold over 100 million units (as of 2011-2017 shipments) and was launched in September 2021.

While Shiroi Black Thunder has cocoa biscuits inside, White Thunder is entirely white inside. It's a white confectionery featuring original butter biscuits made with Hokkaido fermented butter and Hokkaido milk, all wrapped in Hokkaido milk chocolate.

• Available at New Chitose Airport, Hakodate Airport, Kushiro Airport, Memanbetsu Airport, Obihiro Airport, Asahikawa Airport, etc.
• Shelf life: Approximately 6 months from purchase date
• Price: 702 yen (tax included) for 8 bags, 1,188 yen (tax included) for 14 bags *Suggested retail price

 

 

 

Seigetsu "Akai Sairo"

"Akai Sairo" became a massive hit after the Japanese women's curling team "Loco Solare" ate it during their "Mogumogu Time" at the PyeongChang Olympics.

Made with Hokkaido milk, wheat, eggs, and other ingredients, this cheesecake is truly packed with the blessings of the northern land. The rich flavor of cheese and milk spreads beautifully in a light, soft-melting texture like a soufflé.

• Available at New Chitose Airport, Memanbetsu Airport, etc.
• Shelf life: 2 weeks
• Price: 972 yen (tax included) for 5 pieces

 

ROYCE' "Potato Chip Chocolate - Original"

ROYCE's "Potato Chip Chocolate" is an unexpected combination of potato chips and chocolate. It offers a perfect harmony of salty and sweet. The crispy, light potato chips are coated on only one side with ROYCE's melt-in-your-mouth chocolate, creating an addictive deliciousness.

Besides the original, there are also flavors like Mild Bitter, Fromage Blanc, and Caramel, so you might find it hard to choose.

• Available at directly managed stores in Hokkaido, New Chitose Airport, Sapporo Daimaru store, etc.
• Shelf life: 1 month
• Price: 778 yen (tax included)

 

Ryugetsu "Sanporoku no Kowari - Hokkaido Melon"

"Sanporoku" is a Baumkuchen made with 100% Tokachi-grown wheat flour, Hokkaido butter, eggs, and other Hokkaido ingredients. Its smaller version, "Sanporoku no Kowari - Hokkaido Melon," coated with freshly picked Hokkaido melon chocolate, is a limited-time product available from approximately June to August.

The green melon chocolate and orange Baumkuchen dough truly resemble a melon. Once opened, a vibrant melon aroma instantly fills the air.

• Available at New Chitose Airport, Hakodate Airport, Kushiro Airport, Memanbetsu Airport, Obihiro Airport, Asahikawa Airport, etc.
• Shelf life: 21 days
• Price: 750 yen (tax included) for 5 pieces

 

 

 

Hori "Hori's Tokibi Chocolate"

"Hori's Tokibi Chocolate" is recognizable by its yellow packaging and consists of golden corn coated in white chocolate. The combination of crispy puffs and not-too-sweet white chocolate is perfect.

With a variety of flavors such as maple, cheese, and caramel, these individually wrapped chocolates are also recommended as affordable souvenirs for sharing.

• Available at New Chitose Airport, Hakodate Airport, Memanbetsu Airport, etc.
• Best-by date: Approximately 4 months
• Price: 380 yen for 10 pieces (tax included)

 

 

 

Senshuan "Northman"

"Northman" is a Japanese-Western confectionery from Senshuan, a confectionery specialist founded in 1921, featuring red bean paste wrapped in puff pastry.

The koshian (smooth red bean paste) made with Hokkaido-grown azuki beans is subtly sweet and pairs perfectly with the buttery puff pastry.

• Available at New Chitose Airport
• Best-by date: 30 days from production
• Price: 980 yen for 5 pieces, 1,580 yen for 8 pieces (all tax included)

 

 

 

Senshuan "Nama Northman"

"Northman" is a Japanese-Western confectionery consisting of red bean paste made with Hokkaido-produced azuki beans wrapped in puff pastry. It's a popular and familiar sweet in Hokkaido.

This new product, "Nama Northman," which features fresh cream made from Hokkaido-produced milk inside the Northman, is an exciting new product released after nearly half a century. The pastry is moist, the red bean paste is subtly sweet and rich, and it pairs perfectly with the fresh cream.

• Available at Daimaru Sapporo store
• Expiration date: 3 days from production
• Storage method: Refrigerate
• Price: 980 yen for 4 pieces (tax included)

 

 

 

Senshuan "Yamaoyaji"

"Yamaoyaji" is a Western-style senbei (rice cracker) that has been sold by Hokkaido's "Senshuan," which also produces "Northman," since 1930. It's a familiar sweet loved by the people of Hokkaido.

The fox-colored senbei, featuring a cute bear relief, is made with carefully selected butter and milk, offering a lightly sweet and crispy texture. In spring 2024, the packaging was renewed with a modern design.

• Available at New Chitose Airport
• Best-by date: 119 days from production (for the regular pack; 59 days for the snack pack)
• Price: 780 yen for 10 pieces (boxed: 1 piece x 10) (tax included), etc.

Super Lucky if You Can Get Them! Rare Hokkaido Souvenirs

[SNOW]CHEESE Snow Cheese

"[SNOW]CHEESE Snow Cheese," a cheese sweet that sells out daily with long queues, can be purchased at the Daimaru Sapporo store. The flagship product often seen on social media is "Snow White Cheese," but there are three types of products in total, including "Snow Gold Cheese" and "Cream & Edam."

"Snow White Cheese" has a cute, hole-filled cheese-like shape, with a creamy cheese chocolate and a crispy yet crumbly cookie shell. The packaging is also undeniably charming, making it a delightful and rare souvenir.

• Available at Sapporo Station
• Price: Snow White Cheese 5 pieces 702 yen / Snow Gold Cheese 8 pieces 1,728 yen / Cream & Edam 5 pieces 864 yen *See below for other types

 

 

 

JA Biei Biei Senka "Biei no Corn Pan"

JA Biei's Biei Senka "Biei no Corn Pan" is a super popular item that is difficult to get and only sold at New Chitose Airport, selling out daily. It is sold in boxes of 5.

The fluffy, elastic bread is packed with corn, offering a taste that highlights the quality of the ingredients. It's no wonder there are daily queues for this delicious bread. It's one of the must-buy souvenirs when visiting New Chitose Airport.

• Available at New Chitose Airport
• Price: 1 box of 5 pieces, 1,500 yen (tax included)

 

 

 

Perfect for Sharing! Affordable Hokkaido Souvenirs

Rokkatei "Strawberry Chocolate (White)"

"Strawberry Chocolate (White)" features whole freeze-dried strawberries encased in white chocolate. With yogurt powder and lemon powder, it's a sweet treat with a pleasant tartness.

• Available at Rokkatei direct stores in Hokkaido, New Chitose Airport, Sapporo Daimaru store, etc.
• Best-by date: Approximately 20 days in a cool place below 25°C
• Price: 320 yen for 60g (tax included)

 

Rokkatei "Hokkai-do"

"Hokkai-do" is a baked confectionery that debuted in March 2018 to commemorate the 150th anniversary of Hokkaido's naming. It features moist puff pastry filled with tsubuan (chunky red bean paste), offering a rustic taste that pairs well with coffee, black tea, and even green tea.

• Available at Rokkatei direct stores in Hokkaido, New Chitose Airport, etc.
• Best-by date: Approximately 20 days
• Price: 860 yen for 6 pieces (tax included)

 

 

 

King Bake "Hakodate Rusk"

"Hakodate Rusk" is made by King Bake, a bread and sweets shop in Hakodate founded in 1929. These rusks are carefully crafted using bread made with 100% Hokkaido-produced wheat flour and butter.

There are 10 varieties available: miso, butter, strawberry chocolate, garlic, mentaiko (spicy cod roe), cantaloupe, coffee, matcha, white chocolate, chocolate, orange, and cheese.

• Available at Hakodate Airport, Hakodate Station, etc.
• Best-by date: 3 months from production
• Price: 486 yen for 60g (tax included)

 

 

 

1st HOKKAIDO "White Quintet"

New Chitose Airport's private brand, "1st HOKKAIDO." The shop is located on the second floor of the domestic terminal building and offers airport-exclusive sweets that can only be purchased there.

The recommended product here is "White Quintet," a five-layer sweet made of white chocolate wrapped in cheese cream and sandwiched between langue de chat cookies. The subtle saltiness of the cheese enhances the white chocolate.

• Available at New Chitose Airport
• Price: 885 yen for 8 pieces (tax included), 1,317 yen for 12 pieces (tax included)

 

 

 

Mireica "Hokkaido Kanraku Brownie"

"Hokkaido Kanraku (Cheese) Brownie" is a brownie packed with cheese flavor. It is a gluten-free sweet made with rice flour instead of wheat flour.

In addition to Hokkaido butter, it uses two types of cheese: Hokkaido cream cheese and Hokkaido cheddar cheese powder, and is topped with Edam cheese crumble cookies.

• Available at New Chitose Airport and JR Sapporo Station
• Best-by date: 60 days at room temperature from production
• Price: 1,188 yen for 4 pieces (tax included)

 

 

 

Glico "HOME MADE CARAMEL"

"HOME MADE CARAMEL" is a fresh caramel with a limited daily production. All ingredients, including milk and butter, are sourced from Hokkaido, and as the name suggests, every step of the process is done by hand. It can be purchased at Caramel Kitchen on the 2nd floor of the domestic terminal at Chitose Airport.

• Available at New Chitose Airport
• Best-by date: 30 days from production
• Price: 972 yen for 8 pieces (tax included)

 

Mitsuboshi "Yoitomake"

Hokkaido's famous confectionery "Yoitomake" is a long-selling product that has been around for half a century since its launch in 1953. It features a castella cake base made with Hokkaido-sourced eggs and sugar, filled with haskap jam. The roll cake is also coated with haskap jam on the outside and wrapped in oblaat (edible film).

• Available at New Chitose Airport
• Best-by date: 45 days from production
• Price: 1 piece (730 yen tax included), 2 pieces (1,520 yen tax included), 3 pieces (2,280 yen tax included), 5 pieces (3,800 yen tax included), sliced 5 pieces (830 yen tax included), sliced 10 pieces (1,620 yen tax included), sliced 15 pieces (2,390 yen tax included)

 

 

 

Wakasaimo Honpo "Wakasaimo"

"Wakasaimo," a specialty of Lake Toya, is a sweet that recreates the taste of "roasted sweet potato" in Hokkaido, where sweet potatoes are not cultivated. The main ingredient of Wakasaimo is "daifuku bean" grown in Hokkaido. In fact, finely chopped kombu (kelp) from Hokkaido is kneaded together with white bean paste, creating an exquisite flavor with a subtle accent.

• Available at Wakasaimo Honpo stores in Hokkaido, New Chitose Airport, convenience stores in Sapporo, and online shop
• Best-by date: 30 days from production (unopened, stored at room temperature)
• Price: 1,145 yen (tax included)

 

 

 

Kinotoya "Fukukashiwa"

Fukukashiwa is a sable cookie shaped like an oak leaf. It boasts a rich, buttery flavor as if you were eating butter itself.

Oak leaves, which grow abundantly in Hokkaido, are considered auspicious because they don't fall off even in winter, protecting new buds until they grow, symbolizing "connecting generations." Not only is it a great souvenir for a trip to Hokkaido, but its auspiciousness also makes it a welcome gift.

• Available at Kinotoya stores (store information) (Note: "Fukukashiwa" is not available at the New Chitose Airport store), and the online shop
• Best-by date: 70 days from production
• Price: Auspicious Can 3 pieces 880 yen (tax included)

 

 

 

Tsuboya Sohonten "Kibana Petit Mo Hokkaido Diorama"

"Kibana" is a confection inspired by diamond dust ("kibana" in Japanese) seen in Hokkaido, featuring couverture white chocolate sandwiched between almond galettes. This "Kibana Petit Mo Hokkaido Diorama" is a unique product where you can cut out animal-drawn paper inside the box and insert it into the inner lid to create a three-dimensional diorama of Hokkaido's animals.

The crispy galette, the fragrant almond flavor, and the sweet, elegant white chocolate are a perfect match.

• Available at "Tsuboya" stores throughout Hokkaido.
• Price: 6 pieces for 800 yen (tax included)

 

 

 

UHA Mikakuto "Cororo Guaraná"

"Guaraná," a vine plant of the Sapindaceae family, is popular in Hokkaido, with various manufacturers selling local drinks.

The "Cororo Guaraná" gummy faithfully reproduces the taste of Guaraná beverages, offering a distinct and authentic Guaraná flavor.

• Available at Seicomart.
• Best-before date: Approx. 6 months at the time of purchase.
• Price: 149 yen (tax included)

 

 

 

Hokkaido souvenirs that are also photogenic

Hase Seika "Higuma no Gohobi"

"Higuma no Gohobi" are cookies manufactured and sold by Hase Seika Co., Ltd., a confectionery maker near Lake Mashu in Hokkaido. The yellow packaging, adorned with cute illustrations of a brown bear family, is easily recognizable.

These bear paw-shaped cookies, complete with paw pads, are filled with plenty of nut cream. The crispy cookies and rich nut cream are a perfect match!

• Best-before date: Approximately 5 months at the time of purchase.
• Price: 6 pieces for 550 yen (tax excluded)

 

 

 

Gokatteya Honpo "Yukiboushi"

"Yukiboushi," a seasonal winter specialty, is a cute snowman-shaped monaka (wafer cake) available in "red" with red bean paste and "white" with white bean paste. The monaka is packed tightly with bean paste, which pairs perfectly with the crispy monaka shell. A hint of saltiness in the aftertaste makes it even more appealing.

• Sold until early March.
• Best-before date: 14 days from manufacture.
• Price: Red/White 216 yen each (tax included), 3 pieces (2 red/1 white) 756 yen (tax included), 5 pieces (3 red/2 white) 1,188 yen (tax included), 10 pieces (5 red/5 white) 2,268 yen (tax included)

 

 

 

Satodo "Hokkaido Kuma Monaka"

These bear-shaped monaka (wafer cakes) with pistachio and azuki bean paste were created by "Satodo," a pistachio confectionery specialty brand from "Parfait, Coffee, Sake, Sato," famous for its parfaits.

Inside the monaka, designed with a traditional wooden bear carving motif, are generously filled with azuki bean paste and pistachio paste! It's an exquisite item that's appealing not only in appearance but also in taste.

• Best-before date: 42 days from manufacture.
• Price: 6 pieces for 3,030 yen (tax included)

 

 

 

Fram Designs "Ushi Sable" & "Koushi Sable"

"Ushi Sable" (Cow Sable) and "Koushi Sable" (Calf Sable) are baked goods manufactured and sold by "Fram Designs," a ranch in Tomamu, Hokkaido. The "Ushi Sable" with its distinct patterns and buttery aroma, and the cocoa-flavored calf-shaped "Koushi Sable," are perfect as easy-to-carry souvenirs.

• Best-before date: Approx. 3 months from manufacture.
• Price: Ushi Sable 5 pieces for 864 yen (tax included) / Koushi Sable 540 yen (tax included)

 

 

 

Kitakaro "Yumefusen"

Kitakaro's "Yumefusen" is a cup cake sold exclusively at New Chitose Airport. It features a unique texture that is crispy on the outside and chewy on the inside. The carefully selected Hokkaido cream inside is not too sweet and pairs perfectly with the choux pastry outside.

• Available at New Chitose Airport.
• Best-before date: 1 month.
• Price: 243 yen (tax included)

 

Sapporo Nogakko "Dairy Milk Pudding"

"Dairy Milk Pudding" is a rare souvenir only available at New Chitose Airport and the Tokyo antenna shop "Hokkaido Dosanko Plaza Yurakucho".

This pure white pudding, with its refreshing richness and sweetness of fresh milk, is an undeniable delight! The accompanying scoop-shaped spoon is also cute.

• Available at New Chitose Airport.
• Best-before date: 1 week.
• Price: 486 yen (tax included)

 

 

 

Hokkaido Milk Castella

"Hokkaido Milk Castella" is a freshly baked castella cake produced by world-renowned patissier Hironobu Tsujiguchi. It's an exclusive product that can only be purchased at New Chitose Airport.

The unique feature of "Hokkaido Milk Castella" is, as the name suggests, the use of milk. Although milk is not traditionally added to castella, adding it allows the milk to evaporate during baking, creating a steaming effect that results in an exquisite, soufflé-like texture.

• Available at "Nanbangaeshi Hokkaido Milk Castella" on the 3rd floor of New Chitose Airport's connecting facility, and the online shop.
• Best-before date: 10 days from manufacture.
• Price: 1 loaf (6 slices) 1,720 yen (tax included), half loaf (3 slices) 860 yen (tax included)

 

 

 

"Hokkaido Okhotsk Salt Ramen"

"Hokkaido Okhotsk Salt Ramen" is a dried ramen that reproduces the phantom salt flavor of "Yuraku-ken," a ramen shop that only operated for five years at Yurakuza in Yubetsu Town.

The salt from Okhotsk, which is made by burning seawater with karamatsu (Japanese larch) cut from the mountains of Okhotsk and carefully simmering it for several days, is used in both the soup and the noodles. The noodles are slowly dried for three days at low temperatures (three-night drying) to condense their umami flavor.

• Available at Memanbetsu Airport, Roadside Station Ryuhyo Kaido Abashiri, etc.
• Best-before date: 6 months.
• Price: 378 yen (tax included)

 

 

 

Mountain Wasabi Pretzels, Yakisoba, Salt Ramen

 
"Yama Wasabi" refers to Western horseradish cultivated in Hokkaido. It is white in color and has a distinct, pungent flavor.

The pretzels have a spicy, mustard-like flavor and a satisfying crunchy texture. The salt yakisoba highlights the mountain wasabi flavor with its simple taste. The salt ramen has a light salty broth, but the mountain wasabi aroma directly hits you with the steam, making it stimulating.

• Available at Seicomart.
• Best-before date: Pretzels approx. 9 months, Salt Yakisoba approx. 3 months, Salt Ramen Kai approx. 3 months.
• Price: Pretzels 199 yen (tax included), Salt Yakisoba 117 yen (tax included), Salt Ramen Kai 128 yen (tax included)

 

 

 

Abashiri Beer "ABASHIRI White Ale Can," "Prison Black Bottle," "Drift Ice Draft Can"

"ABASHIRI White Ale Can" is a light, easy-to-drink sparkling sake characterized by refreshing citrus aromas from orange peel, coriander seeds, and more. "Prison Black Bottle" is a dark beer brewed to evoke the image of Abashiri Prison.

"Drift Ice Draft Can" is a sparkling sake with a striking blue color reminiscent of the Sea of Okhotsk.

• Available at airports, roadside stations, supermarkets, etc.
• Price: ABASHIRI White Ale Can 280 yen, Prison Black Bottle 524 yen, Drift Ice Draft Can 270 yen (tax excluded)

 

 

 

Takanashi Milk Products "#Bottle Milk Tokuno Gyunyu"

The milk from Hamanaka Town, Hokkaido, is drawing attention as an ingredient in Häagen-Dazs ice cream. "Takanashi Hokkaido 4.0 Milk," the same milk used by Häagen-Dazs, is sold at Co-op Hamanaka in Hamanaka Town. It is an unprocessed milk made only from raw milk produced in Hamanaka Town.

The 200ml bottle type, "#Bottle Milk Tokuno Gyunyu," is a convenient size for casual drinking. It boasts a rich creaminess and gentle sweetness, much like melted Häagen-Dazs vanilla.

• Available at Co-op Hamanaka, etc.
• Price: 200ml 169 yen (tax included)

 

 

 

Seicomart "Secoma Guaraná"

The "Secoma Guaraná" beverage from "Seicomart," a convenience store beloved by Hokkaido residents, is more like an energy drink than cola. Drinking it with ice enhances its crispness and offers a refreshing sensation!

• Available at Seicomart.
• Best-before date: Approx. 5 months at the time of purchase.
• Price: 105 yen (tax included)

 

 

 

Where to buy Hokkaido souvenirs?

The souvenirs introduced here can be purchased at souvenir shops within Hokkaido or at direct stores of the manufacturers.

For classic souvenirs, you won't have any trouble finding them at places like New Chitose Airport, Hokkaido's air gateway, as well as Sapporo Station, Daimaru Sapporo, and Tanukiya.

You might also discover unexpected souvenirs by checking out Seicomart, a convenience store chain primarily operating within Hokkaido! We hope this helps you choose souvenirs for your Hokkaido trip.